About Us

My journey with Allure Crown & Glory began with a deep-seated passion for celebrating individual beauty and empowering communities. As a mother and a member of my community, I saw a need for a beauty supply store that went beyond just selling products – one that fostered inclusivity and empowerment. My vision was to create a space where everyone, regardless of background, could feel welcomed and celebrated.

At Allure Crown & Glory, our mission is personal to me. We're dedicated to celebrating individuality and self-expression through a diverse range of high-quality beauty products and personalized services. We strive to cultivate a welcoming environment by integrating eco-friendly practices, innovative technology, and corporate partnerships. My team and I are committed to going beyond traditional beauty shopping to ensure that every customer feels valued and empowered. By actively engaging with our community, we aim to leave a lasting impact on the beauty industry and beyond.

My vision for Allure Crown & Glory is to redefine beauty standards and become a trusted destination for individuals seeking products and services that resonate with their unique identity. I aspire to foster a community where diversity is celebrated, and everyone feels represented and empowered. Through innovation, education, and a commitment to authenticity, we aim to inspire confidence and leave a lasting legacy in the beauty landscape.

My inspiration for starting Allure Crown & Glory stems from my love for celebrating hair as a vital aspect of personal identity, particularly within underrepresented communities. I recognized the importance of representation and wanted to create a space where individuals could find products tailored to their specific needs. Additionally, I saw an opportunity to empower young girls by providing them with access to products and resources that celebrate their natural beauty.

It’s all about Community…. Beyond being a retail space, Allure Crown & Glory aims to be a sanctuary for individuals facing hair-related challenges such as cancer and alopecia. My vision is to provide support and resources to help these individuals express themselves confidently and embrace their unique beauty. Through personalized services and a nurturing environment, we strive to make a positive impact on the lives of those we serve.

Allure Crown & Glory is more than just a beauty supply store; it's a movement dedicated to celebrating diversity, empowering individuals, and fostering a sense of belonging within our community. My commitment to inclusivity and empowerment drives everything we do, and I invite you to join us on this journey of self-expression and celebration.

Thank you for ssupoorting Allure Crown & Glory as your beauty destination. I'm passionate about creating a space where everyone feels valued and celebrated. Your support means the world to me, and I can't wait to embark on this journey of self-expression and celebration together.

Tracey Fuller